Stars, Stripes, & Cheese Boards With Président® Cheese

Leading up to Fourth of July, we invited Sociable Foodies to learn how to create their own patriotic Président® cheese board to celebrate the big day and connect with others over a virtual happy hour. We hosted Stars, Stripes & Cheese Boards between two foodie influencers where people could tune in and learn some tips & tricks from the Pros while they put together their own creations via Instagram Live.

Key Insights

• Président® Cheese utilized an influencer activation to encourage the sociable foodie to purchase Président® products and add an inspiring flare to their 4th of July menu with a patriotic cheese board.

• 30+ original assets were created to support this activation including high-resolution photography, organic social media, paid media efforts, recipe creation, and video content.

• Optional IGTV posts gained an additional 4K viewers within 48 hours.

Organic Social Posts

Each influencer posted a teaser and countdown IG Story post leading up to the event. Afterwards, they both included 1 functional post in their feed. Additional content was optional—both influencer saved the live event to their IGTV. A poll to determine which cheese board was more popular was conducted on the Président® Brand’s Instagram to bring followers back to the account following the event.

Paid Media Boost

This activation consisted of two paid media waves. The first wave consisted of “Tune-In” content amping up followers for the Instagram Live event. The second wave focused on “In Case You Missed It” verbiage to keep the creative relevant leading up until the Fourth of July.

Paid media linked to a recipe page with a list of ingredients for each Influencer’s cheese board. After the event, we added additional instructions on how to assemble the board using tips & tricks outlined in the IG Live.

Additional Campaign Support

At the bottom of the page, there were additional “Fourth of July” recipes that were created by a third influencer to fulfill additional grilling-focused recipes featuring Président® products.